Are people who eat lots of junk food addicts? A new study provides evidence that some people who consume a lot of junk food experience cravings much like drug addicts do, require increasingly larger amounts of food to feel good, and have an even harder time quitting.

Continue reading Study Says Junk Food Is as Addictive as Heroin or Cigarettes

Study Says Junk Food Is as Addictive as Heroin or Cigarettes originally appeared on DailyFinance on Mon, 29 Mar 2010 12:30:00.

Filed Under: Health Care

This year is slated to be one of the few in history when the price of a 30-second ad during the Super Bowl declines, hobbled by the recession and decisions by some top marketers to sit on the sidelines. But 2010, when a 30-second spot is selling for $2.5 million to $2.8 million, compared with $3 million in 2009, may prove a glitch rather than the new norm. According to a new study from San Francisco advertising firm Venables Bell & Partners, Super Bowl commercials not only continue to spur consumer buying, but may influence consumers for much longer time than in previous decades. And that may push up ad rates in future games.

Continue reading Advertisers Will Kick Themselves for Skipping Super Bowl XLIV

Advertisers Will Kick Themselves for Skipping Super Bowl XLIV originally appeared on DailyFinance on Sat, 16 Jan 2010 09:00:00.

Filed Under: Company News, Media, Pepsico