As a centerpiece of its Super Bowl campaign, Denny's (
DENN)
announced plans to serve free Grand Slam breakfasts at participating restaurants for the second year in a row. The giveaway will take place on Tuesday from 6 a.m. to 2 p.m., and the company expects to serve 2 million free meals.
Continue reading Denny's Free Grand Slam Breakfasts, and the Cost of Free Publicity
Denny's Free Grand Slam Breakfasts, and the Cost of Free Publicity originally appeared on DailyFinance on Mon, 08 Feb 2010 15:21:00.
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The Super Bowl XLIV advertising buzz began right on time this year, but not for the usual reasons. First came Focus on the Family, a conservative group planning to air a 30-second pro-life-advocacy commercial, starring young quarterback Tim Tebow. In the past, CBS (
CBS) has shied away from running controversial advertising -- and when a
gay dating site, Mancrunch.com, tried to buy airtime for a 30-second spot of its owned, CBS declined.
Continue reading Do Super Bowl Ads Still Work? Yes, If You Sell Controversy (or Junk Food)
Do Super Bowl Ads Still Work? Yes, If You Sell Controversy (or Junk Food) originally appeared on DailyFinance on Sun, 07 Feb 2010 09:00:00.
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