With the 2010 Winter Olympics wrapped up in Vancouver, the bodies that fueled them are gaining momentum on the marketing front. The most-famous faces of the competition will garner millions in endorsement deals, but those star athletes often aren't worth it to their sponsors.

Continue reading Olympians Go to Market: Is a Gold Medal a Safe Bet?

Olympians Go to Market: Is a Gold Medal a Safe Bet? originally appeared on DailyFinance on Sun, 28 Feb 2010 12:40:00.

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